From Etsy to Enterprise: The ‘Moss Boss’ on My Great Pivot

A lot of businesses might start with a spreadsheet. Green Wallscapes, however, started with some Pinterest 'inspo' and a craft store run.

In her recent interview on My Great Pivot, the ‘Moss Boss’ Lindsay Scherr Burgess shares how a moss wall she made for her own home soon turned into Green Wallscapes, now installing large scale preserved moss walls for commercial clients across the United States and Canada. What began as a hobby and an Etsy side hustle became a real business when she decided to treat it like one, even before she fully believed it was possible.

This conversation goes well beyond the highlight reel. Lindsay talks openly about the scrappy early days of the business, learning to manage and sometimes mismanage a growing team, navigating rapid growth during COVID, and recalibrating after becoming a mother. She is candid about the pressure to always be “on” as a founder and why she no longer buys into the idea that success has to look like constant acceleration.

If you have ever wondered what it actually takes to build something from the ground up, or how to keep going when the path is anything but linear, this episode is definitely worth a watch or a listen!

This episode is available on Spotify, Apple Podcasts, Youtube, and Amazon/Audible.