Moss Boss, Methods and Motherhood: Lindsay Scherr Burgess on The Real Pink Diaries Podcast

What started as gluing moss onto a board for fun quickly evolved into a niche business serving commercial, hospitality, and luxury clients across the country. In the latest episode of The Real Pink Diaries Podcast, Lindsay Scherr Burgess (founder and ‘Moss Boss’ of Green Wallscapes) opens up about scaling from small Etsy orders to large architectural installations, navigating rapid growth, and building the systems that transformed creative chaos into a structured, sustainable company.

On the podcast, Lindsay walks listeners through the real journey behind building Green Wallscapes. She details the early days of small logo projects, landing recognizable names like Southwest Airlines, and discovering that there was serious demand for high-end preserved moss walls in the U.S. architectural and design market.

Lindsay shares candidly about Green Wallscapes' growth and the chaos that came (and still comes) with it. At one point, the business was growing fast but lacked systems. From documenting processes to creating production checklists, improving pricing, and building a team structure that didn’t rely solely on her, Lindsay explains how structure gave her freedom, not limitation.

The conversation also dives into the unexpected challenges of entrepreneurship, including supply chain disruptions during COVID, failed materials, expensive fixes, hiring missteps, and the emotional resilience required to keep moving forward.

And, woven throughout the entire conversation is the theme of trusting your intuition. Lindsay talks openly about trusting her gut. She moved to Florida without a job lined up, pivoted careers, and allowed herself to build something that didn’t exist yet. She reflects on spirituality, meditation, and learning how to surrender control, especially in motherhood, after years of operating in high-performance, male-dominated industries.

For architects, interior designers, entrepreneurs, and creatives, this episode offers both inspiration and practical insight into what it really takes to build a niche design brand like Green Wallscapes. For founders balancing business and family, it’s a candid look at the behind-the-scenes reality no one sees on Instagram. 

Watch the full episode of Lindsay on The Real Pink Diaries Podcast here!